We produce and distribute entertainment that unlocks a better world
With our background in viral filmmaking, we create content that triggers mass audience engagement with a new world story.
CONCEPTION
Working with world class creatives, we devise unexpected stories that help mass audiences let go of old ideas and embrace the new.
CREATION
We create content with expertly judged tone speaking to difficult issues with clarity, focus and verve.
CULTIVATION
With our award winning background in viral filmmaking we bake in distribution plans to reach mass audiences fast, creating impact at scale.
We believe in the power of storytelling to change the world.
We are focussed on finding and telling stories that help shift the world towards a positive future, unlocking change through culturally resonant content distributed at scale.
The stories we tell ourselves create the world we inhabit. Changing the world involves changing those stories in the places we consume them every day, from TV, film and entertainment to social media, news and advertising.
We create and distribute new stories in these cultural channels, collaborating with the best talent, influencers and outlets to ensure potent stories with the power to change minds reach audiences.
“Any large-scale human cooperation is rooted in common myths that only exist in people’s collective imagination.”
— Yuval Noah Harari —
Making an impact
Changing behaviour at scale isn’t easy, but it can be done. It requires a combination of factors to work together; talking to people in emotionally resonant and values based ways, an acceptance that not everyone you connect with will change, and that when they do that change may take some time.
We find emotion and humour that prod at deep values are better triggers than facts and instruction.
Combining reach with content that truly speaks to people where they are, in well targeted ways, means multiple pieces of content targeting different audiences, over time.
REACH + TARGETING + CONNECTION = IMPACT
Who are we?
We are a collective of highly experienced, award winning storytelling professionals, teaming up with psychologists, strategists, academics and thought leaders and using the best creative and distribution techniques from online film distribution, broadcasting, PR, marketing, advertising and campaigning.
Our goal is to help unhook people from outdated stories and trigger mass audience engagement with a new world story - One which can see us flourish into the future in a more just, equal, sustainable and balanced society.
The Cultural Content Lab is powered by award winning team behind Cannes Gold Lion, Webby and BBC Film Award winning entertainment and viral film studio Rubber Republic.