The stories we tell ourselves create the world we inhabit, and so changing the world involves changing those stories.
We are a collective of highly experienced, award winning storytelling professionals, teaming up with psychologists, strategists, academics and thought leaders and using the best creative and distribution techniques from online film distribution, broadcasting, PR, marketing, advertising and campaigning.
Our goal is to help unhook people from outdated stories and trigger mass audience engagement with a new world story - One which can see us flourish into the future in a more just, equal, sustainable and balanced society.
The Cultural Content Lab is powered by award winning team behind Cannes Gold Lion, Webby and BBC Film Award winning entertainment and viral film studio Rubber Republic.
INSTINCT + INSIGHT
We believe in combining data with the collective wisdom and experience of our team. At a point in history when the story needs to change, conventional logic can only take us so far, and we need new techniques. So we combine a deep trust in our gut instinct developed at the coal face of effective story creation, with respect for what we can learn from testing, analytics and tools.
Previous collaborators:
Get in touch:
team@theculturalcontentlab.org