#MakeMyMoneyMatter
We created the launch videos for Richard Curtis’ MakeMyMoneyMatter campaign which is building a movement calling for the trillions of pounds invested in our UK pensions to build a better world.
We HAVE to build a better world post-Covid & this will make the biggest difference. Wherever your pension is, you can choose one that invests in companies you BELIEVE in, (not tobacco or destroying rainforests!) It's possible to be proud of your pension. Info @mmmoneymatter RT? pic.twitter.com/Eh8dx9yhvY
— emma freud 🔴 (@emmafreud) June 30, 2020
We created the launch and ongoing content for Richard Curtis’ incredible #MakeMyMoneyMatter campaign, highlighting the huge proportion of UK pensions invested against their owners values, resulting in cancer nurses being invested in tobacco, vegans funding factory farming and climate activists being invested in oil. The campaigns asks pension holders to investigate their pension and bring it in line with their ethics. Combining dynamic snappy copy with a little humour we brought the message to life in a manner suitable for social feeds, resulting in over 300k views in the first 24 hours, and retweets from Gary Linekar, Cerys Matthews, David Walliams, Tim Minchin, Ross Noble,, Caitlin Moran, Fearne Cotton and David Mitchell.