Project Lifeline
Project Lifeline aims to use culturally resonant content to mobilise the nation to act on a green recovery, by producing targeted stories that speak to specific segments of the population and move them along an ‘Action Spectrum’, from apathy to effective action.
Whilst the worlds of marketing and advertising, and some political campaigns, have used hyper targeted content to great effect for years, green recovery and climate communications tend to go for a one size fits all approach, and ignore cultural factors and influencers. What would happen if this changed? Project Lifeline aims to bring the effective techniques to bear, making film (and other) content that truly resonates with audience segments as it speaks to their values, and action triggers.
Check out the slide deck here and get in touch if you’re interested to know more.
