Triodos
Since summer 2019 we have made all of Triodos Bank’s film output, doubling their social video response rate, creating their best performing video work to date, working with Lily Cole, and filming with Oscar winner Mark Rylance to create their Refer a Friend campaign.
Messaging Films
First off we made a set of four messaging films targeting different audiences on social media to find what aspect of Triodos’ offering grabs people’s attention the most. As attitudes are shifting so fast in this sector, sometimes a little experimentation can help inform other areas of our strategy and creative. These films doubled the engagement to Triodos offering versus previous video campaigns.
Triodos are the only real option in the UK if you want to make sure the money in your bank is not being lent to the oil industry, the arms trade, the tobacco industry or any other number of organisations who’s success and growth you probably don’t want or need to be aiding. Which is why we were hugely excited to, in partnership with Greenhouse PR, create their online video.
Seed Festival Film
This is part of a suite of films created at Seed Festival demonstrating how ethical banking works using this simple fairground game and working with influential sustainability advocates. The film did well in a number of different guises and lengths online, including being shared by the advocates in the film, and the game has gone on to be used at events around the country helping engage people with Triodos message and offering.
Refer A Friend Film
We worked with a range of genuine Triodos customers, including Oscar winner Mark Rylance, award winning campaigner Natalie Fee, and British Bangladeshi ornithologist and campaigner Mya-Rose Craig (aka Birdgirl) all willing to support the bank out of genuine belief, and created this provocation to get your mates to join the bank. The campaign will run through 2020 and early 2021.