Five Feelings For The Future

How can we build from this moment, and how can we as storytellers contribute?

If fifteen years of making viral films has taught us one thing, it’s that feelings are the currency of ideas that spread, so the key to travelling toward a positive future will be getting the emotional journey right.

‘Five Feelings For The Future’ is our attempt to capture our collective emotions and to turn the COVID-19 narrative from the framing community into feelings for content creators to focus on.

Read the medium post here.

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